Greed. The perfume that doesn't exist.

I saw this today and thought it was so great. Do you remember the trailer to the fake Caligula remake? That was Francesco Vezzoli. He's 38 years old, Italian--obviously, and his project, GREED, A New Fragrance by Francesco Vezzoli was shown at the Gagosian Gallery in Rome earlier this year. I can't believe I didn't hear about this sooner.


Marcel Duchamp's Belle Haleine eau de voilette
In an artinfo.com interview he was asked: How concerned were you with the example of Duchamp as you conceived of Greed?

It was very important. His perfume bottle is such a genius piece. And then it ends up in the hands of Yves Saint Laurent and Pierre Berge — you can’t imagine a more appropriate metaphor for the past century, you know, Eau de Voilette by Duchamp ends up in the hands of the two most sophisticated, gay, creative brains in France since the War; it’s such a great story. The Duchamp perfume for me is unlike some of his objects — I know that this is dangerous to say, and people will think Vezzoli is taking some weird drugs — but compared to the urinal or other famous pieces, this has a kind of dandyish touch, a play with the vocabulary of fashion with Man Ray shooting him dressed like Rrose Selavy. I love that. There’s no real intellectual agenda. Just to say how much I loved that part of his work.

Francesco Vezzoli's Greed, 2009
Crystal, paper and ribbon, 15 11/16 x 10 5/8 x 5 1/8 inches (40 x 27 x 13 cm)
Francesco, how did the idea for Greed come about?

I’ve done a trailer for a movie that didn’t exist, an election campaign for candidates who were completely fictitious, and a premiere for a play that was never going to run. A project about the launch of a perfume that didn’t exist seemed like a natural next step.

I presume you started this project before the current economic crisis.

Yes, otherwise nobody would have green-lighted it.

One of many posters Vezzoli designed for Greed.
The Greed Commercial

Click here for a much better quality version of the video.

Of course I was super excited also to find out that Vezzoli is friends with Lady Gaga:

The New Yorker had an article about Lady Gaga and Vezzoli and Frank Gehry which I found quite entertaining:

a large silver leather headdress brooded like an alien hen: Gehry had designed it, at Vezzoli’s behest, and Prada had fabricated it, for the avant-garde, hat-friendly pop star Lady Gaga to wear during a performance with dancers from the Bolshoi Ballet ... Gehry said that he had done the initial drawing on his iPhone, which an assistant then produced: a violet scribble with a black-and-blue iris at the center. “Since I’ve never designed a hat before, I was afraid she wouldn’t be able to walk,” he said. “I did have an idea that involved people with sticks holding it up, walking behind her. I didn’t know how far I could go with this thing."

Yeah, and Damien Hirst customized that pink butterfly piano she's playing in the performance. (?!?!)

Oh, and if you haven't seen it yet, here is the Caligula remake trailer with tons of moviestar cameos and Gore Vidal himself! And btw, it's definitely NSFW.

I got bored and it's 80 degrees ...

... so it makes sense that I played dress up in my fall/winter clothes right?

It started out by me trying on some of my vintage things to decide whether I should keep them or part with them via etsy. Then it morphed into a "I think I'll put on a wool coat and rhinestone covered sunglasses and do a photoshoot in the spare bedroom.

A little peek into my wardrobe; I'm wearing some of my favorite clothes, which I'm a little frustrated I can't wear because it's summer. And hot. And uncomfortable. Can't wait for fall!

Me embarrassing myself with silly pictures:


My Lady Gaga outfit. When in Japan I discovered the art of putting rhinestones on everything! These stunnershades were the result. Six sheets of rhinestones for cell phones! Thrifted white shirt. Belt I got from one of my friend's moms. Shiny black leggings from Express. Shoes: Dolce Vita.






You can't really tell from this photo, but this wool coat is amazing! It's reversible (the other side is light gray with black plaid stripes) and super warm and belted so it pretty much feels like you're wearing a cozy bathrobe.


I've never actually worn this outfit before! It's a good mix of things though, I think. The shirt I got on sale at Macy's (vaguely embarrassing to admit?), the scarf is thrifted, the jeans are Z Co. and have 2% spandex so they are super comfortable and they were pretty cheap (under $50) and they're GRAY--one of my fave colors. Okay and I'm also wearing a J. Crew tuxedo vest which I bought when I used to work there. We called it the slutty vest but it was really only slutty in comparison to the rest of their pieces which were super matronly [also only slutty when you wear it with no shirt underneath]. And my fave part of the outfit: white patent leather Casadei boots. I bought these I think three years ago off Bluefly. They were $300 fucking dollars and I had no business buying them, but I don't regret it! They're super comfortable for having stiletto heels and I think they're hot.




I bought this dress at BCBG in February when they were having a 70% off sale. I was going to wear it to Valentine's day dinner with the guy I was dating at the time, but I ended up wearing a different outfit instead because our dinner reservations were for 4:30pm. Okay, I'm a little disappointed I didn't get to wear it. Click here to read my blog from Valentine's Day.


Well that's all for now. If I were to post outfit pictures of what I wear on a day to day basis you would see me wearing possibly no pants/maybe boxers, wife beaters and hoodies if it's colder. I don't know why I love fashion so much but hate getting dressed!

*PS* If you haven't done so yet, enter my blog giveaway to win a free clutch! Here's how.